After studying fashion design for 4 years Arthur Ave was born, named after the street where the magic all begun.

Always thinking about sustainability, starting out Natasha would only use recycled fabrics, everything had an old world feel and patchy like look to it. Her distinct style came about, purely because accessing large meterage was not an option and not readily available. Natasha stunning use of mixing and matching colours prints and textures can still be found heavily in her collections today.